Scenario planning: The link between future and strategy

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Business & Economics - Management & Leadership
Scenario planning: The link between...

Scenario planning: The link between future and strategy

Name: Scenario planning: The link between future and strategy
ISBN: 9780230579194

Mats Lindgren, Hans Bandhold

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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

Categorie:

Business & Economics - Management & Leadership

Anno:

2009

Edizione:

Casa editrice:

Palgrave Macmillan

Lingua:

english

Pagine:

215

ISBN 10: