Faires Management und Marketing

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Faires Management und Marketing

Faires Management und Marketing

Name: Faires Management und Marketing
ISBN: 9783486719123

Knut A. Wiesner

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This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.